This policy explains what personal information this website collects, why, and what your rights are.
Who we are
This website is run by Ben Johnson. Contact us through the contact form. Under UK data protection law (UK GDPR and the Data Protection Act 2018), Ben Johnson is the data controller.
What we collect and why
| What | Why | Lawful basis | How long we keep it |
|---|---|---|---|
| Your email address and first name, if you sign up for the free guide | To send the guide and occasional emails about new guides and workbooks | Consent (you tick a box). You can withdraw it at any time | Until you unsubscribe |
| Your name, email and message, if you use the contact form | To reply to you | Legitimate interests | Up to 12 months |
| Purchase details, if you buy a workbook | To deliver your download and meet tax rules. Payments are handled by [Payhip / Lemon Squeezy], who act as [seller of record / processor] | Contract and legal obligation | As required by tax law, usually 6 years |
| Cookies and similar technology | To run the site, measure visits and, where switched on, show advertising | Consent for non-essential cookies | See the cookies section |
Please don’t send health details through the contact form. We can’t give personal medical advice, and we don’t want to hold sensitive information we don’t need.
Who we share it with
- Our web host [name], which stores the website and its database
- Our email provider [name], if you sign up for emails
- Our payment provider [name], if you buy a workbook
- Google, if advertising or analytics is switched on (see below)
We never sell your information.
Cookies
Essential cookies keep the site working. With your permission, Google may set cookies to measure visits (Google Analytics) and to show ads (Google AdSense), including personalised ads. You can change your choice at any time using the “Privacy and cookie choices” link at the bottom of every page. Find out more about how Google uses information from sites that use its services.
Your rights
You can ask to see, correct or delete the information we hold about you, object to how we use it, or withdraw consent. Email [address]. If you’re unhappy with how we’ve handled your information, you can complain to the Information Commissioner’s Office at ico.org.uk.
Last updated: 29/10/2026.